November 29, 2022
Giving Tuesday: 12 Worcester Nonprofits That Could Use Your Help
BY Patch.com
WORCESTER, MA — If you’re like many, you’ve spent the last few days after Thanksgiving immersed in consumerism on Black Friday, Shop Small Saturday and Cyber Monday. Giving Tuesday on Nov. 29 is a chance to turn your attention to local nonprofit groups seeing an alarming decline in small gifts.
Since 2012, nonprofits, community and grassroots groups, and mutual aid networks worldwide have used Giving Tuesday to galvanize fundraising, rally volunteers and add momentum to their causes.
Local nonprofits are having a particularly tough time this year. The number of donors shrunk by 7 percent in the first half of 2022, largely due to a “collapse” in the number of small-gift supporters, according to the most recent Giving Tuesday quarterly fundraising report.
Donors giving $100 or less were down 17 percent in the first six months of the year, and 8 percent fewer donors made gifts of $101 to $500, according to the report.
You likely have your own favorite causes among the nonprofits, community and grassroots groups and mutual aid organizations that address local needs in Worcester. Some worthy causes here include, but are not limited to:
• African Community Education
• Audio Journal
• Mustard Seed Catholic Worker
• Living in Freedom Together (LIFT)
• Abby’s House
• Woo Fridge
• Southeast Asian Coalition
• Cinema-Worcester
• Regional Environmental Council
• Community Legal Aid
• AIDS Project Worcester
• Greater Worcester Land Trust
(If you have a suggestion for this list, email neal.mcnamara@patch.com)
There are some bright spots in the fundraising report, released by the Fundraising Effectiveness Project, a research effort of the Association of Fundraising Professionals Foundation for Philanthropy and Giving Tuesday.
Importantly, although the pool of donors shrunk in the first half of 2022, the dollars contributed increased 6.2 percent as major donors stepped up. At the same time, the increase in large donor contributions was outpaced by second-quarter inflation rate of about 8.5 percent.
“Recaptured donors” — people who at one point had given to an organization, but not in the most recent reporting period — grew by 6.3 percent.
That group likely includes people who supported a charity in a surge of pandemic giving in 2020, as well as those who paused their charitable donations during the first two years of the pandemic and gave again this year, according to Lori Gusdorf, executive vice president of the Association of Fundraising Professionals group, said in a news release.
The key takeaway for charities is to stay in contact with donors and include them in fundraising pitches, regardless of when they last gave, Gusdorf said.
The report “underlines the importance of employing targeted strategies for retaining this key donor segment, especially in times of economic volatility, when donors are more frequently evaluating their financial commitments,” she said.
Giving Tuesday was created in New York City in 2012 with a simple goal: to encourage people to do good. Over the past nine years, the idea has grown into the global movement it is today.
The goal of Giving Tuesday is “radical generosity” — the concept that the suffering of others should be as intolerable to us as our own suffering, according to the movement’s website.
About
Spotlight
Antonio Rivera, who goes by “Tony,” was referred to Community Legal Aid through our Worcester …
Read More
